Most people, when they are planning to visit a specific business or type of business that is local or in a particular area will invariably look them up on Google prior to making that visit in order to see just what they can find out about that establishment. This especially applies to dining locations along with specialty stores, visitor attractions, schools and entertainment centres. In fact there are very few types of place that does not come under this type of scrutiny from the new generation of internet savy customer.
When they find that business on Google there is a strong possibility that they will be presented with the Google Local Business (find out more here) profile on the top right of the search results which detail what Google knows about that business, their opening times, location and even their busy periods!
This information is in addition to a link to that company or organisation’s website and is always shown with a greater amount of information and prominence. If they are using a mobile or tablet then that Local business Page will be even more prominent! (See below for more information)