In terms of rankings within Google Local Business Search slightly different parameters apply to the where a business will feature in local business ranking results. Whilst normal SEO results depend mainly on content, inbound Links, Page Titles and Page Headings the positioning of Google Local Business pages, whilst always appearing about the normal organic search results, are ordered using different criteria.
INFORMATION – A completed Google Local Business Page with full details such as opening hours and images will tend to improve your positioning in results, after all people are searching for more information and it makes sense to list those businesses with more information first!
PHOTOGRAPHS and SEE INSIDE – The inclusion of photographs and especially a ‘See Inside’ walk through will mean that not only will your Google Local Business page be listed more highly up the results but that it will more likely catch the user’s eyes!
REVIEWS – People like reading reviews be they good or bad and this can have a great effect on whether people decide to visit your establishment as well as your position in the results. See our section below for more information of the importance of Google reviews. Google review count and score are factored into local search ranking meaning thay reviews and positive ratings will generally improve a business’s local ranking.
DISTANCE – Taking into account the fact that many people will be searching using mobile devices Google places a great deal of emphasis on this fact. If searching using a mobile Google will usually know exactly how far away for a business you are and will tailor results taking this into account. If a specific location is stated then this will also influence results.. such as restaurant in —- High Street, YourTown. If searching from a PC then details from previous computer activity plus any geo information that can be gleaned from your Google account will also be taken into account.